Category Manager

The Role

The Category Manager is to develop and implement strategic plans for assigned categories within the framework of a disciplined category management business process so as to achieve company’s financial goals and objectives, improve market share, customer satisfaction and productivity performance measures for the company.

• Achieve category sales, profit and income goals and objectives through developing and implementing strategic business plans for the assigned categories


• Develop, implement, and manage an optimum product mix that focuses on customers’ needs.


• Develop and implement promotional plans that bring excitement and incremental sales to the stores


• Develop and implement placement and planogram strategies that improve category turnover and positively influence customer shopping behaviour


• Develop and implement a competitive pricing strategy that delivers value to our customers.


• Establish collaborative retailer/supplier relationships to maximise income/terms/discounts to improve sales and profitability of category


• Implement a strong corporate label program in the assigned categories to improve the sales and profitability of the company


• Ensure compliance with the Company’s policies including without limitation the stock ageing & write-off management process while performing and discharging your duties.


• Achieve reduction in shrink budget objectives through disciplined buying and inventory management processes


• Participate, communicate, and support a culture of learning, teamwork and sharing internally and externally with the stores, DFI business units in and outside Singapore


• Establish collaborative relationship with licenses and OEM suppliers


• Owns the full product development cycle (eg: Product curation, Design, QC, Freight arrangement etc)

About You

• Degree in Business, Marketing, or a related discipline


• At least 3 years of relevant experience in category management, merchandising, or marketing, preferably within the retail or FMCG industry


• Strong commercial acumen with a proven track record in driving category performance, sales, and profitability


• Proficient in data analysis, including interpreting sales data, customer insights, and market trends to drive decisions (Excel; PivotTable, VLookup / Tableau / Nielsen)


• Experience in managing supplier relationships & negotiating terms


• Excellent communication and stakeholder management skills—able to collaborate cross-functionally and influence key partners


• Highly self-motivated, with strong organisational skills and the ability to manage multiple priorities in a fast-paced environment


• Strong customer-centric mindset with the ability to balance commercial goals and customer needs effectively