Channel Growth Associate (Trade-In)

About the Role

This role sits at the intersection of partnerships, operations, and growth, managing Trade-In programs across partners such as Lazada and Shopee, while also working with the Carousell platform team to run marketing campaigns that drive awareness and demand for Trade-In services.

You will play a key role in growing Trade-In adoption through channel management, program execution, and traffic generation initiatives.

Responsibilities

1. Channel Growth & Performance

Manage performance of Trade-In programs across e-commerce and partner channels. Including but not limited to:

• Proposing and executing promotional campaigns

• Identifying improvements in customer journey and conversion flow

• Working with partners to launch new initiatives and improve adoption

2. Partner & Program Management

Coordinate and manage relationships with platform and retail partners.

• Supporting onboarding of new Trade-In partners

• Coordinating program launches with partner teams

• Negotiating and proposing improvements to program structures

• Preparing weekly updates and quarterly business reviews (QBRs) for partners

3. Marketing Campaigns (Carousell Platform)

Work with the Carousell marketplace team to run traffic and awareness campaigns for Trade-In services. Responsibilities include:

• Planning and executing campaigns using Carousell Ads and platform notifications

• Launching targeted promotions to drive Trade-In awareness among Carousell users

• Monitoring campaign performance and optimizing messaging

• Working with marketing teams to develop campaign creatives and messaging

4. Operational Execution

Ensure smooth execution of Trade-In programs across all channels.

• Setting up Trade-In programs in internal backend systems

• Coordinating with operations and logistics teams

• Managing financial settlements and reconciliation with partners

• Ensuring program accuracy and operational readiness

5. Reporting & Insights

• Track weekly performance of Trade-In channels

• Prepare reports and dashboards for internal stakeholders

• Identify insights and propose improvements to drive channel growth

Candidate Requirements

• Diploma or Bachelor’s degree in Business, Economics, Marketing, or related disciplines

• Fresh graduates or candidates with 0–2 years experience are welcome

• Strong analytical ability and problem-solving skills

• Comfortable working with Excel / Google Sheets

• Strong communication and stakeholder management skills

• Self-starter with strong ownership mindset

We are looking for someone who:

• Is curious and hungry to learn

• Thrives in fast-paced startup environments

• Can work effectively despite unclear or evolving requirements

• Is proactive and takes initiative to improve processes