Description
Key Responsibilities
* Strategic Growth: Design and execute the global Go-to-Market (GTM) strategy for the wallet app, focusing on high-retention user acquisition and brand positioning.
* Media & Public Relations: Maintain and leverage a robust network of top-tier Crypto media outlets (e.g., Cointelegraph, CoinDesk, The Block) to secure exclusive features, deep-dive articles, and press releases.
* KOL & Community Matrix: Build and manage an international network of KOLs/KOCs across X (Twitter), YouTube, and Telegram to drive viral growth and organic discussion.
* Market Narrative: Stay ahead of industry trends (DeFi, L2s, Account Abstraction, RWA) to craft compelling narratives that differentiate our wallet in a crowded market.
* Campaign Management: Oversee end-to-end execution of growth campaigns, including Quest platforms , AMAs, and major offline events (Token2049, EthCC, etc.).
Qualifications
* Experience: 3+ years of core marketing/growth experience in the Crypto industry, with a proven track record of scaling decentralized wallets.
* Resources: A "ready-to-use" rolodex of global crypto media, exchanges, project partners, and top-tier KOLs.
* Growth Hacking Skills: Deep understanding of Web3 growth loops (referral programs, points systems, liquidity incentives) and data-driven marketing.
* Native Web3 Fluency: A heavy DeFi/Web3 user who understands wallet security, multi-chain ecosystems, and the nuances of the "crypto-native" audience.
* Communication: Exceptional English writing and speaking skills, capable of producing high-quality Public relation content and thought leadership pieces.
What We Offer
* Competitive base salary + Performance bonuses
* Remote-first culture with flexible working hours.
* Opportunity to represent the project at leading global crypto summits.