Description
At its core, the role of the Commerce Specialist is to take ownership and drive the operationalization of the eRetail media across products, process and deliveries for current client pods and pilot projects within the dentsu group organization.
This role will operate across different functions/specialties of the commerce practice supporting across Lazada/ Shopee/ Amazon marketplaces retail media solutions.
Job Description:
Key Responsibilities:
· Lead client conversations and provide thought leadership to both internal and external stakeholders on the best practices in marketplace campaign management.
· Manage end-to-end execution of digital advertising campaigns across Shopee, Lazada, Amazon including campaign setup, targeting, optimization, and performance tracking.
Provide insights and recommendations based on campaign performance data to improve ROI and achieve campaign objectives.
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Work closely with eRetail Manager to align on eRetail media strategies with overall business objectives.
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Conduct regular performance reviews and analysis to assess campaign effectiveness and identify areas for improvement.
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Analyze market trends and competitor activities to identify opportunities for growth and optimization.
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Conduct media planning to identify optimal channels, formats, and placements for eRetail campaigns.
Conduct media planning to identify optimal channels, formats, and placements for eRetail campaigns.
Location:
SingaporeBrand:
IprospectTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)