Commercial marketing manager

Job Description & Requirements

Roles & Responsibilities

1. Market Research and Analysis:

• Conduct in-depth market research to identify target markets, competitors, and industry trends.

• Analyze market data to identify opportunities and challenges.

• Monitor the performance of marketing campaigns and adjust strategies as needed.

2. Brand Management:

• Develop and implement effective brand strategies to enhance brand awareness and reputation.

• Create and maintain brand guidelines and ensure consistency in all marketing materials.

• Manage brand partnerships and collaborations.

3. Product Marketing:

• Develop comprehensive marketing plans for new and existing products.

• Create compelling product launch campaigns, including marketing materials, presentations, and sales collateral.

• Manage product positioning and messaging.

4. Digital Marketing:

• Manage and optimize the company's website and social media channels.

• Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and content marketing.

• Utilize digital analytics tools to track campaign performance and make data-driven decisions.

5. Sales and Business Development:

• Support the sales team by providing marketing materials and tools.

• Identify and develop new business opportunities.

• Collaborate with sales representatives to create effective sales presentations.

6. Event Planning and Management:

• Organize and execute marketing events, such as trade shows, conferences, and webinars.

• Manage event logistics, including budgeting, vendor selection, and attendee management.

7. Customer Relationship Management:

• Build and maintain strong relationships with customers, including healthcare professionals and distributors.

• Provide excellent customer service and address customer inquiries promptly.

Required Skills and Qualifications:

• Diploma in Marketing, Business Administration, or arelatedfield

• Understanding of the medical aesthetic industry preferred

• Excellent communication and interpersonal skills

• Proficiency in digital marketing tools and techniques

• Strong analytical and problem-solving skills

• Creative thinking and ability to developinnovativemarketing strategies

• Strong organizational and time management skills

• Ability to work independently and as part of a team