Commercial Marketing Manager - Maritime & Logistics

The Senior Manager, Commercial Marketing will lead the strategic planning and execution of marketing initiatives to drive business growth within the transport & distribution industry. This role is based in Singapore and requires a focus on delivering impactful marketing campaigns and collaboration with internal and external stakeholders.

Client Details

Our client is a globally recognised shipping and logistics company headquartered in Singapore, with operations across more than 90 countries and over 500 locations worldwide. With a strong legacy in the maritime industry, the organisation continues to invest in innovation, sustainability, and digital transformation to enhance global trade connectivity.

Description

Marketing Strategy & Governance

• Establish commercial marketing frameworks, standards, and guidelines across global offices
• Partner with Corporate Communications to ensure brand alignment and consistent messaging
• Serve as a subject matter expert on commercial marketing best practices for regional teams

Campaign & Content Development

• Lead the development of marketing collateral including product brochures, trade lane highlights, customer presentations, digital content, and campaign materials
• Oversee content planning, production timelines, and global distribution of marketing assets
• Ensure materials are designed for omnichannel use across digital, sales, and marketing platforms

Commercial Enablement

• Develop and maintain marketing toolkits that support global Sales and Customer Service teams
• Support launches of new services, trade lanes, and commercial initiatives with integrated marketing assets
• Conduct market, customer, and competitive research to ensure commercially relevant messaging

Cross-Functional Collaboration

• Work closely with Commercial, Trade, Pricing, Customer Service, Digital, and Communications teams to ensure strategic alignment
• Drive adoption and effective use of marketing assets across global teams

Capability Development

• Mentor team members and promote strong marketing storytelling and commercial communications practices
• Build marketing capabilities across commercial functions to strengthen customer engagement

Profile

• Bachelor's degree in Marketing, Communications, Business, or a related discipline
• Approximately 8-10 years of marketing experience, ideally within shipping, logistics, transportation, or B2B services
• Proven experience developing professional marketing collateral and customer-facing content
• Strong understanding of commercial operations, sales processes, and customer engagement in a B2B environment
• Experience collaborating with creative agencies, design teams, or internal production teams
• Familiarity with container shipping services and trade lane dynamics will be advantageous
• Proficiency with marketing or design tools such as Adobe Creative Suite, Canva, or CRM platforms
• Strong storytelling, stakeholder management, and cross-functional collaboration skills

Job Offer

• Opportunity to join a globally established shipping company with a strong market presence
• Exposure to international markets and cross-regional collaboration
• A strategic role with visibility across commercial and leadership teams
• A collaborative working environment with opportunities for professional growth and development

Michael Page International Pte Ltd (Company No. 199804751N) is acting as an Employment Agency in relation to this vacancy. To apply online please click the 'Apply' button. For a confidential discussion about this role please contact Eunice Ho (Lic No: R24125003/ EA No.: 18S9099) on +65 64169811.