Content Creator

At Truly Enamoured, content is not just for aesthetics — it is a core revenue driver.

We are looking for a high-performing Content Creator who can create emotionally compelling, high-converting content that attracts, engages, and converts modern brides.

This role goes beyond posting — you will be responsible for:

Turning attention into desire, and desire into appointments.

• Conceptualise and produce short-form video content (Reels, TikTok, Shorts)


• Create 3–5 high-quality videos daily (speed + consistency matters)


• Film:


• Bridal styling / try-ons


• Educational content (fit, silhouette, fabrics)


• Emotional storytelling (bridal transformation, identity)


• Ensure content aligns with luxury positioning (never mass-market)
  

• Develop weekly content themes and angles
  


• Craft strong:


• Hooks (first 3 seconds)


• Storylines


• Call-to-actions


• Stay ahead of:


• Trends


• Viral formats


• Platform algorithm changes

• Understand what content drives leads, not just views
  


• Review performance metrics:Watch timeEngagementConversion to inquiries


• Continuously iterate based on results

• Communicate:


• Craftsmanship


• Designer value


• Emotional journey of a bride


• Maintain a refined, aspirational, and premium tone
  

• Work closely with marketing to:


• Align content with campaigns


• Support paid ads creatives


• Gather insights from sales team:


• Common objections


• What brides care about


• Translate insights into content

• Daily content output (3–5 videos/day)


• Monthly inbound leads generated from content


• Engagement rate & watch time


• Content-to-appointment conversion


• Contribution to revenue pipeline

• Ability to tell stories, not just present products
  


• Deep understanding of:TikTok / Instagram Reels Viral hooks & formats


• Fast execution (speed > perfection)


• Basic video editing (CapCut, etc.)

• Understanding of luxury branding


• Experience in fashion / bridal / lifestyle content