Content Marketing Manager

Key Responsibilities

• Content & Community Marketing: Lead content and community marketing initiatives to grow and scale the referral (RF) channel, driving user acquisition through organic and community-based growth strategies.


• Offline B2B Partnerships: Identify, develop, and manage cross-industry (异业) partnerships and offline B2B channels to expand acquisition opportunities beyond digital marketing.

Requirements

• 3–5 years of relevant experience in content marketing, community marketing, growth marketing, or partnership development (ideally within education, consumer, or B2C industries).


• Bilingual proficiency in Chinese and English (spoken and written) is required, given the role's focus on Chinese-speaking audiences and content.


• Proven track record of building or scaling referral/community-driven growth channels.


• Experience developing and managing B2B or cross-industry partnerships is a strong plus.


• Strong communication, negotiation, and stakeholder management skills.


• Self-starter who is comfortable working in a fast-paced, target-driven growth environment.

What We Offer

• Competitive base salary with monthly performance-based bonus.


• Opportunity to shape and scale referral and partnership channels for a fast-growing EdTech company.