Creative Lead (Brand & Retail Experience)

Role Summary

unbottled is about building retail therapy- personified. If you think technological progress has far exceeded our ability to process, emote and relate with each other, unbottled is the solution. (Ask us more)

We are looking for a Creative Lead who can own how the brand is experienced across retail, product, and content and translate that into commercial outcomes (traffic, conversion, sell-through). It is about making the brand coherent, desirable, and impossible to ignore across every touchpoint.

• Define and maintain a tight, recognisable visual and verbal identity
  


• Ensure consistency across :Retail stores, Social media (IG, Telegram), Packaging, E-commerce


• Build a living brand system (not static guidelines)

Everything looks and feels unmistakably Unbottled.

• Own in-store experience design. Product placement, Customer flow, Feature tables and drop zones


• Develop quarterly VM playbooks seasonal resets for all stores.

We're looking to achieve higher dwell time, stronger conversion, clearer product focus.

• Lead end-to-end creative direction for launches including the Narrative, concept, Visual direction (shoots, assets),In-store execution, Social rollout.


• Ensure every drop feels like a moment, not just a release
  

• Own creative direction across:Social content, Campaign shoots, Retail visuals


• Build clear shot lists, references, and briefs
  


• Ensure output is recognisable within 1 second. Clean, intentional, and non-generic

Success = content builds brand equity, not just fills a calendar.

• Build systems for scalable creative output
  


• Manage internal designers / external creatives / agencies


• Create repeatable workflows for:Campaign development,Retail updates, Content production

• 5–8 years in creative / brand / retail experience roles


• Strong taste level with a bias for minimal, structured aesthetics
  


• Experience in retail, fashion, or lifestyle brands
  


• Proven ability to translate creative into commercial outcomes
  


• Ability to operate both strategically and hands-on
  

• You focus only on visuals, not outcomes


• You need perfect conditions to create


• Your portfolio shows variety but no point of view
  


• You cannot think in terms of systems and scale
  


• You treat retail as decoration, not a conversion tool

• Store conversion rate improvement


• Sell-through of key drops


• Brand consistency across all channels


• Speed and quality of campaign execution


• Strength of in-store experience

Unbottled is building a multi-brand lifestyle platform with its own products at the center.

Creative is not support.
Creative is the interface between product and demand.

Submit:

• Portfolio (retail, campaigns, brand systems—not just graphics), and email us your first impression of unbottled to partnerships@unbottled.store.