CRM and Loyalty Manager (Retail Industry)

• Reputable organization

• Good career exposure

• Positive working environment

As a CRM and Loyalty Manager (Retail Industry), you will be responsible for the following duties:

• Develop and implement customer lifecycle strategies across acquisition, onboarding, engagement, retention, reactivation and loyalty.

• Own the loyalty programme, including programme proposition, tier structure, rewards, member engagement and performance.

• Drive customer segmentation, omnichannel journeys and personalised engagement to improve retention, repeat purchase, customer lifetime value and loyalty participation.

• Act as the business owner for Salesforce Loyalty Cloud, Salesforce Marketing Cloud and related CRM technologies, overseeing requirements, enhancements, UAT and platform optimisation.

• Plan and optimise Salesforce Marketing Cloud journeys, including lifecycle automation, segmentation, email, SMS and triggered communications.

• Monitor customer and loyalty analytics, including membership growth, retention, repeat purchase, CLV, churn, RFM and campaign performance, and translate insights into actionable initiatives.

• Collaborate with Retail, E-Commerce, IT, Finance and other stakeholders to ensure seamless customer experiences, data integrity and effective CRM processes.

• Manage CRM, loyalty and martech partners and vendors, including campaign partnerships, solution implementation, issue resolution and performance delivery.

Requirements:

• Degree in Marketing, Business, Information Systems, Digital Marketing or a related discipline.

• Minimum 5 years of experience in CRM, loyalty, customer engagement, marketing operations or martech.

• Hands-on experience with Salesforce Marketing Cloud is required; exposure to Salesforce Loyalty Cloud or enterprise loyalty platforms is preferred.

• Strong experience in customer lifecycle marketing, marketing automation, loyalty programme management, segmentation and campaign optimisation.

• Experience working with technology vendors, system implementors and cross-functional teams.

To apply, simply click on the “apply” button in the job advertisement or alternatively, you can send in your resume via email: Apply@ALLIEDSEARCH.COM.SG

We regret to inform that only shortlisted candidates will be notified.

ALLIED SEARCH PTE. LTD.
EA LICENSE :        19C9777