CRM Executive (Bugis / FMCG)

CRM Executive (FMCG)

Job Responsibilities

• Support the development and execution of membership and loyalty campaigns to drive acquisition, retention, repeat purchases, and reactivation.

• Plan and deliver engaging, channel-appropriate content across CRM platforms (EDM, SMS, etc.).

• Manage end-to-end campaign execution, including segmentation, data extraction, deployment, and performance tracking.

• Monitor and analyse campaign performance; conduct A/B testing (e.g. subject lines, send timing, messaging) to optimise results.

• Provide insights and reports on CRM performance to improve customer engagement strategies.

• Work closely with stakeholders to enhance CRM platforms and personalise customer communications.

• Collaborate with internal teams to resolve membership-related feedback and enquiries.

• Support ad-hoc CRM and marketing initiatives as required.

Requirements

• Diploma or Degree in Business, Marketing or related discipline.

• 1–3 years of CRM/loyalty marketing experience, preferably in FMCG or retail.

• Experience in EDM/SMS campaign execution and customer data analysis.

• Strong analytical skills with proficiency in Excel (Pivot Tables, VLOOKUP essential).

• Experience with email marketing tools (e.g. Adobe Campaign) or basic HTML knowledge is an advantage.

Ilic Yap Qilong | R25129606 | 05C3451