CRM Executive (Customer Loyalty & Campaigns)

Our client is a FMCG MNC, one of the leading players in the sector. Due to business needs, they are now recruiting a CRM Executive to be part of their team for ongoing transformation projects. They are located in the Central - easily accessible.

Duties of CRM Executive:

• Plan and execute membership campaigns and marketing automations to drive acquisition, retention, repeat purchases, and reactivation

• Develop engaging, channel-appropriate content across EDM, SMS, and other CRM platforms

• Manage end-to-end campaign execution, including segmentation, data extraction, deployment, and performance tracking

• Monitor and analyse campaign results; conduct A/B testing to optimise content, timing, and effectiveness

• Leverage CRM systems to deliver personalised and dynamic customer communications

• Collaborate with internal stakeholders to enhance customer engagement and resolve membership-related feedback

• Support ad-hoc projects as assigned

Requirements:

• Diploma or degree in any discipline

• Min 1 year of CRM experience in FMCG industry

• Comfortable to work in fast-paced environment

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume / cv.
We regret that only shortlisted candidate will be notified.

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