Description
Who We Are Looking For?
As a CRM Executive, you will be part of the team driving the planning and execution of member lifecycle campaigns/automations for Watsons Singapore, and bringing the loyalty programme to greater heights. This is a hands-on role critical to ensuring accurate, timely, and compliant delivery of CRM /marketing campaigns across various channels
What Awaits You:
Assist to develop, execute and optimise all membership related campaigns/automations to build and maintain strong members’ loyalty and achieve CRM KPIs (e.g. member acquisition, retention, repeat purchases, reactivation etc)
Strategically curate and deliver impactful, channel-appropriate content to engage and resonate with target audiences
Responsible for effective campaign segmentation to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance
Track, measure, and report on performance of members’ communications, design and conduct A/B tests for optimisation and improvement (E.g. edm subject lines, SMS sales copy, send timing and frequency). Perform timely insights and analytical support to assess the effectiveness of the various CRM channels.
Work closely with AS Watson stakeholders to develop mastery of CRM platforms, to constantly innovate and push the boundaries of our customer communications (dynamic and personalised content on email, sms etc)
Work closely with relevant departments to resolve feedbacks & complaints related to membership programme
Any ad-hoc duties assigned
We Are Excited About You If You Have:
Diploma or Degree in Business, Marketing, or related disciplines
At least 1 - 3 years of relevant experiences from related industries such as FMCG/Luxury brands with similar number of years in data-mining or analysis of customer behaviour activities
Excellent command of English; both written and spoken
Having some experience in launching CRM campaigns using EDM, SMS would be favorably considered.
Analytical, numerate and proficient in Excel. Proficiency in Excel Pivot Table, Vlookup etc is essential
Have keen interest in loyalty programmes
Working experience in email marketing tools, Adobe Campaign, HTML will be considered an advantage
Detail-oriented, independent, organised, data-driven and results-focused
Strong organisational, time management, and multitasking skills
Ability to work effectively in a fast-paced environment
For more information, please visit and follow our LinkedIn Page https://www.linkedin.com/company/watsons-personal-care-stores-pte-ltd/ for exciting updates.