CRM Manager

• Strategic Leadership & Collaboration

• Develop and refine overarching strategies for Email, SMS, and Loyalty marketing, ensuring alignment with business goals and customer lifecycle objectives.


• Collaborate with cross-functional teams, including Brand, Design, and Performance Marketing, to ensure seamless execution of CRM campaigns and a unified customer experience.


• Act as the key owner of the CRM roadmap, prioritizing initiatives that drive customer retention, loyalty, and lifetime value.


• Lead the strategy, planning, and execution of multi-channel marketing campaigns (Email, SMS, Loyalty), leveraging data to craft personalized customer journeys.


• Build and maintain advanced customer segmentation strategies to deliver relevant, tailored messaging.


• Optimize campaigns through A/B testing and data-driven improvements in content, timing, targeting, and offers.

• Analyze customer data and campaign performance metrics to uncover actionable insights and inform future strategies.


• Present weekly and monthly reporting decks, providing strategic recommendations to improve customer retention and engagement.


• Leverage analytics tools (e.g., Google Analytics, Tableau, Power BI) to track key metrics and evaluate the success of CRM initiatives.

• Oversee CRM platforms, ensuring accurate data management, seamless integration with other marketing tools, and efficient automation processes.


• Identify opportunities to enhance CRM workflows, from automation and segmentation to campaign execution, to drive operational efficiency and scalability.


• Ensure CRM systems and campaigns comply with data protection regulations (e.g., GDPR).


• Stay updated on industry trends, email deliverability standards, and CRM best practices, applying insights to optimize programs.


• Innovate with new strategies to improve customer engagement, retention, and loyalty, ensuring CRM programs remain ahead of the curve.

• At least 3 years of professional experience in CRM, Email, SMS, and Loyalty marketing, with a proven track record of driving measurable results.


• Strong understanding of email deployment and QA processes, including proficiency in HTML/CSS for email and responsive design principles.


• Expertise in customer segmentation, automation workflows, and lifecycle marketing strategies.


• Ability to analyze complex customer data, extract insights, and translate findings into actionable strategies.


• Proficiency with tools like Google Analytics, Tableau, or Power BI to track and report on campaign performance.


• Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines.


• Exceptional communication skills, both written and verbal, with a proven ability to collaborate effectively across teams.


• A proactive and innovative thinker, eager to explore new ideas and test creative solutions.


• Positive, solution-oriented attitude with a passion for delivering exceptional customer experiences.

Ask & Embla is a rapidly growing alternative body jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an e-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

If you\'re a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply! Please submit your resume and a quick note expressing your interest in this position to hr@askandembla.net or through this Indeed posting.

Instagram - https://www.instagram.com/askemblastore/

Facebook - https://www.facebook.com/AskEmblastore/

Pinterest - https://www.pinterest.com/askemblastore/

Job Types: Full-time, Permanent

• Health insurance


• Parental leave

Experience:

• Email / SMS Marketing: 3 years (Required)


• CRM software: 3 years (Required)

Work Location: Hybrid remote in Singapore 208561