Digital Advertising Specialist
Oneness M&C Pte Ltd
Description
Role Overview
As a Digital Advertising Specialist, you will help clients make better use of digital advertising to reach their marketing goals. The position requires someone who is comfortable working on advertising platforms as well as speaking directly with clients to understand what they are trying to achieve.
Your Responsibilities
Consult with clients to understand their products, target customers, marketing challenges and advertising expectations.
Recommend suitable digital advertising approaches based on each client’s objectives and budget.
Build and manage search advertising campaigns using Google Ads.
Determine appropriate keywords, targeting options, campaign structures and advertising messages for different client accounts.
Monitor live campaigns regularly and make adjustments to budgets, bids, targeting and advertisements where necessary.
Review advertising results and identify areas where campaign effectiveness can be improved.
Prepare clear performance updates for clients without overcomplicating technical advertising data.
Address campaign-related questions or concerns and recommend practical solutions.
Coordinate with designers, content teams or other specialists when new advertising materials are required.
Keep informed of changes to digital advertising platforms and search marketing practices.
Candidate Profile
Practical experience running Google Ads / SEM campaigns is essential.
Sound understanding of digital advertising principles, audience targeting and conversion tracking.
Comfortable in a client-facing environment and able to communicate with different types of businesses.
Able to understand a client brief and translate it into an executable advertising campaign.
Good numerical and analytical ability.
Knowledge of SEO is an added advantage.
Candidates with marketing or advertising agency experience will have an advantage, although in-house experience is also welcome.
Able to work independently while collaborating effectively with internal teams.