Digital Capability and Customer Centricity Manager

Job Description

• RTC Digital Powerhouse​

Scale and continuously enhance the RTC 360° digital ecosystem (OMNI, REP, LOOP, CC, Analytics) across APAC to maximize Sell‑in and Sell‑out and ultimately build sustainable Sales Power​

• Customer‑centric execution enablement​

Digitally enable customer lifecycle management and Perfect Outlet so frontline teams consistently execute the right actions for the right outlets.​

• Productivity & growth through digital leverage​

Improve sales productivity and Sell‑out performance by embedding digital and data‑driven capabilities into daily sales routines, enabling more effective coverage, execution, and commercial decision‑making (e.g. data‑driven routing, promotion management, and acquisition).​

• Value‑driven adoption​

Ensure digital deployments translate into measurable business impact (VPO, execution scores, RTC Value Delivery) through disciplined adoption tracking and value delivery governance.

Key Challenges

Driving real adoption and behaviour change in frontline sales teams across diverse OpCos, not just successful tool deployment​

Embedding digital capabilities into daily Sell‑in and Sell‑out routines in highly fragmented and indirect routes to market​

Coordinating and integrating multiple cross‑functional teams (Sales, D&T, D&A, GenAI) to deliver a coherent, sales digital transformation agenda ​

Managing and influencing key stakeholders across OpCos, Region, and Global to secure alignment, commitment, and sustained delivery of the digital transformation agenda​

Job Requirements

1. Led multi‑market OpCo delivery of commercial or digital sales initiatives with clear impact on execution, productivity, or growth​




2. Deep hands‑on sales experience in complex and fragmented trade environments​




3. Strong understanding of sales processes, indirect routes to market, including distributors and wholesalers​




4. Proven ability to embed capabilities into daily frontline sales routines, translating enablement into measurable Sell‑in and Sell‑out outcomes​