Digital & Growth Manager

About Vertical Institute

Vertical Institute is a leading technology training provider focused on helping individuals and organisations build future-ready digital skills. Our programmes cover areas such as Data Analytics, AI, Software Development, and Digital Marketing, equipping learners with the skills needed to thrive in today’s digital economy.

We are growing rapidly and are looking for a Digital & Growth Manager to help scale our digital acquisition and growth strategy.

Role Overview

The Digital & Growth Manager will be responsible for driving digital marketing performance, lead generation, and growth initiatives across multiple online channels.

This role focuses on optimising digital campaigns, improving marketing funnels, and increasing conversion rates to support both individual learners (B2C) and corporate training (B2B).

You will work closely with the sales, admissions, and leadership teams to ensure marketing efforts translate into measurable business growth.

Key Responsibilities

Digital Marketing & Growth Strategy

• Develop and execute digital marketing strategies to drive learner acquisition

• Identify and scale high-performing marketing channels

• Optimise campaigns to maximise return on marketing investment

Performance Marketing

• Manage and optimise paid digital campaigns across platforms such as:

  • Google Ads

  • Meta (Facebook & Instagram)

  • LinkedIn Ads

•  Improve lead quality while reducing cost per acquisition.

Lead Generation & Funnel Optimisation

• Manage the end-to-end digital lead generation funnel

• Improve landing page conversion rates

• Work closely with sales and admissions teams to improve lead-to-enrolment conversions

Marketing Analytics

•  Monitor campaign performance and marketing ROI

•  Analyse data to identify opportunities for growth and optimisation

•  Prepare regular reports on marketing performance and growth metrics

B2B Lead Generation

• Support corporate training lead generation through digital campaigns

• Develop targeted campaigns for enterprise clients and partnerships

Requirements

• 5+ years of experience in digital marketing, growth marketing, or performance marketing

• Strong experience managing paid digital campaigns

• Experience in lead generation and conversion optimisation

• Data-driven with strong analytical and problem-solving skills

• Ability to work in a fast-paced and growth-focused environment

Preferred experience:

• Education or EdTech industry

• High-growth startups or performance-driven marketing teams

What We Offer

• Opportunity to play a key role in a fast-growing education company

• Exposure to high-impact growth and marketing initiatives

• Collaborative and entrepreneurial working environment

• Competitive salary and performance incentives

If you are passionate about digital growth, marketing performance, and scaling impactful products, we would love to hear from you.

Apply now or send your CV to join our growing team at Vertical Institute.