Digital Marketeer

Digital Marketer – Job Description & Requirements for instagram.com⁠

Job Summary

We are looking for a creative and results-driven Digital Marketer to grow the online presence of instagram.com⁠ across social media platforms. The role focuses on content creation, TikTok marketing, customer engagement, live-stream campaigns, and driving sales through digital channels.

Responsibilities

• Manage daily social media content on TikTok, Instagram, Facebook, and other platforms to increase brand visibility and engagement


• Plan and produce engaging bakery-related content including croissants, behind-the-scenes videos, viral pastries, product launches, and staff/customer moments


• Coordinate and execute TikTok LIVE promotions by collaborating with streamers and influencers to boost audience reach and sales


• Shoot and edit short-form videos and photos using video editing apps such as CapCut, Canva, and Adobe Express to create compelling visual content


• Develop and implement marketing campaigns for seasonal promotions, bundle deals, catering services, and new menu launches to drive customer interest and sales


• Monitor social media trends and propose viral content ideas to maintain relevance and audience growth


• Respond professionally to customer comments, messages, and reviews to enhance customer engagement and brand reputation


• Collaborate with the operations team to promote daily specials and communicate stock availability effectively


• Track and analyze performance metrics including reach, engagement, follower growth, and conversion/sales to optimize marketing strategies


• Run paid advertising campaigns on Meta and TikTok platforms, depending on experience, to increase campaign effectiveness


• Design and execute customer loyalty and repeat customer campaigns to foster long-term customer relationships

Preferred competencies and qualifications

• Experience in social media marketing or digital marketing


• Strong knowledge of TikTok, Instagram Reels, and Facebook marketing


• Basic photography and videography skills


• Creative mindset with strong trend awareness


• Good communication and writing skills


• Ability to work independently and meet deadlines