Digital Marketing & Content Executive

The Digital Marketing & Content Executive will be responsible for managing the club’s digital presence across social media, website, and online marketing platforms. The role focuses on creating engaging content, especially short-form videos and reels, while supporting digital campaigns through analytics, paid advertising, and performance optimisation.

The role requires a combination of creative storytelling, content production, and data-driven marketing, while also supporting basic design work using Adobe Illustrator and Canva.

Key Responsibilities

Social Media & Content Creation

• Manage and grow the organisation’s social media platforms (Instagram, Facebook, Telegram).

• Plan and produce short-form video content such as instagram reels and social media videos.

• Develop engaging content including, event highlights, behind-the-scenes clips, lifestyle and member experiences, and promotional reels.

• Stay updated on social media trends and viral formats to increase engagement.

• Maintain and manage the social media content calendar.

Digital Campaigns & Paid Advertising

• Plan and manage digital campaigns to promote events, promotions and membership activities.

• Execute and optimise Google Ads and Meta Ads campaigns.

• Monitor ad performance and adjust targeting, budgets and creatives to improve results.

• Support online marketing initiatives such as promotions, collaborations, contests, and influencer or partner campaigns to enhance brand visibility and audience engagement.

Digital Marketing Strategy

• Support the planning and execution of digital marketing strategies to increase brand awareness, engagement, and event participation.

• Manage and optimise Google Ads and Meta Ads campaigns, including budget allocation, audience targeting, and performance monitoring.

• Assist in developing campaign strategies based on data insights and performance metrics.

Website & Digital Communications

• Update and maintain website content, including event listings, promotions and announcements.

• Prepare and distribute Electronic Direct Mailers (EDMs) and SMS communications.

• Ensure digital communications are visually engaging and aligned with campaigns.

Analytics & Performance Tracking

Monitor and analyse digital marketing performance using tools such as Google Analytics, Meta Insights and Google Ads. Track key metrics including reach, engagement, click-through rates, conversions and campaign ROI, and prepare reports with recommendations to improve campaign effectiveness.

Requirements

• Diploma or Degree in Marketing, Digital Media, Communications, or related discipline.

• 1–3 years of experience in digital marketing, social media management, or content creation.

• Experience creating short-form videos / reels is an advantage.

• Strong visual sense, creativity and storytelling ability.

• Experience in hospitality, lifestyle, events or F&B sectors is a plus.

• Proficiency in Adobe Illustrator and Canva.

• Familiar with Instagram Reels, short-form video editing, and social media tools.

• Knowledge of Meta Ads, Google Ads, and SEO basics.

• Familiar with Google Analytics or digital performance tracking tools.

• Analytical mindset with ability to interpret marketing data.

• Good time management and ability to manage multiple campaigns.

• Passion for lifestyle, events, and digital storytelling.