Digital Marketing & Content Specialist

Role Overview

The Digital Marketing & Content Specialist is responsible for developing, creating and managing digital content that strengthens EAIM's brand presence, generates student enquiries and supports student recruitment across Singapore and international markets.

This role combines creativity with data-driven marketing by producing engaging content, managing social media platforms, optimising digital marketing campaigns, and analysing performance to maximise lead generation and return on marketing investment (ROI).

The successful candidate should be passionate about storytelling, digital marketing, social media trends and performance marketing, while working closely with the Student Recruitment, Academic and Corporate Communications teams.

Responsibilities

Key Responsibilities

1. Content Creation & Brand Management

• Develop engaging digital content including videos, reels, graphics, photography, articles, student stories and promotional materials.

• Create content for EAIM's programmes including International College (AEIS, GCE O-Level, GCE A-Level, NCUK International Foundation Year), Diploma, Degree, Master's and Executive Education programmes.

• Produce marketing content tailored for different target audiences including local students, international students, parents, education agents and corporate partners.

• Maintain consistency of EAIM's brand identity across all digital channels.

• Coordinate content production with internal departments, lecturers, students and external vendors.

2. Social Media Management

• Manage EAIM's social media platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu and other relevant channels.

• Develop and maintain monthly content calendars.

• Grow audience engagement and improve community interaction.

• Monitor social media trends and recommend innovative marketing ideas.

• Respond to enquiries and comments where appropriate

3. Digital Marketing & Campaign Management

• Plan, execute and optimise digital marketing campaigns across Meta, Google, LinkedIn and other digital advertising platforms.

• Work closely with the Student Recruitment team to generate quality student leads.

• Monitor campaign performance and continuously optimise campaigns to improve cost per lead (CPL), conversion rates and return on investment.

• Support lead nurturing campaigns through email marketing and CRM platforms.

• Assist in the planning and promotion of Open Houses, webinars, education fairs and recruitment events.

4. Website & SEO

• Update website content to ensure information remains accurate and relevant.

• Optimise website pages for SEO and user experience.

• Work with external vendors to improve website performance where required.

• Monitor website traffic and user behaviour using analytics tools.

5. Analytics & Performance Reporting

• Track and analyse campaign performance using Meta Business Suite, Google Analytics and other marketing tools.

• Prepare monthly marketing performance reports and provide actionable recommendations.

• Measure key marketing metrics including:

o  Lead generation

o   Cost per Lead (CPL)

o   Engagement rate

o   Reach and impressions

o   Website traffic

o   Conversion rate

o   Return on Ad Spend (ROAS)

6. Compliance & Quality Assurance

• Ensure all marketing and advertising materials comply with SkillsFuture Singapore (SSG) Advertising Guidelines, EduTrust requirements and institutional policies

• Ensure all published content is accurate, professional and aligned with EAIM's branding standards.

7. Cross-functional Collaboration

• Work closely with Student Recruitment, Academic, Operations and Senior Management on marketing initiatives.

• Support photography and videography during campus events, graduation ceremonies, workshops and recruitment activities.

• Provide marketing support for new programme launches and strategic institutional projects.

Requirements

• Singaporean / Long-term local resident candidates preferred.

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Mass Communication, Media, Business or a related discipline

• Minimum 2 years of experience in digital marketing, content creation or social media management.

• Experience in the education industry would be an advantage.

• Proficiency in Meta Business Suite, Google Analytics, Google Ads, Canva and video editing software.

• Knowledge of SEO and digital marketing best practices.

• Experience with AI-powered content creation tools will be an advantage.

• Strong written and verbal communication skills.

• Creative, analytical and able to work independently in a fast-paced environment.

 Why Join EAIM?

• Be part of an expanding and dynamic marketing team during a key transformation phase.

• Opportunity to build a strong content portfolio across various formats.

• Work closely with senior leadership, programme directors, and student communities.

• Stable institution with 40 years of history and strong industry reputation.

• Competitive salary with career growth opportunities (e.g., Senior Digital Marketing Executive, Creative Lead)

 Candidates who meet the above requirements are invited to send resume via our website link

 https://eaim.edu.sg/careers-at-eaim/

Only short-listed candidates will be notified.