Digital Marketing cum PR Executive (Branding/Communications/2yrs exp)

Key Responsibilities

• Orchestrate the end-to-end execution ofhigh-profile corporate events, virtual webinars, and promotional roadshows, strictly managing budgets, vendor logistics, and venue coordination.


• Formulate and drive comprehensive brand marketing strategies, maximizing post-event engagement through targeted follow-up campaigns and precise lead-generation tracking.


• Conceptualize, direct, and film premium video content tailored for diverse digital platforms, translating brand narratives into compelling visual stories for corporate presentations and social media.


• Spearhead performance marketing initiatives by structuring, deploying, and optimizing paid advertising campaigns across Meta,Google Ads, TikTok, and LinkedIn to maximize overall ROI/ROAS.


• Conduct rigorous A/B testing on ad creatives andtargeting parameters while actively collaborating with internal advisoryleaders and external partners to ensure seamless project delivery.


• Liaising with external agencies on video editing.

Requirements

• Minimum Diploma or Degree in Marketing, MassCommunications, Media, Business Administration, or a related commercial discipline.


• At least 2 – 3 years of relevant experience indigital marketing.


• Demonstrated expertise in performance marketingand lead generation, with a strong, specialized focus on deploying successfulMeta (Facebook/Instagram) advertising campaigns.


• Exceptional stakeholder communicationcapabilities and a highly polished corporate demeanor to represent the brandeffectively during high-touch client galas and corporate seminars.


• Flexibility to commit to executing physicalevents that fall on weekends (corresponding off-days will be strictly providedin lieu).


• Good interpersonal and communication skills, able to work well in a team.

Interested applicants, please write in throughCareersFuture with detailed resume in MS Words format.

EA License Number: 23C1730

Please Provide:

1) Availability

2) Current/ Expected salary

3) Reasons for leaving previous employments

We regret that only shortlisted candidates will benotified.