Description
We are looking for a Digital Marketing Executive who understands both brand and performance, someone who can think creatively and execute analytically.
Role Overview
The Digital Marketing Executive will support the planning, execution, and optimization of digital campaigns across multiple client accounts. You will work closely with strategists, designers, and content creators to bring campaigns to life across digital platforms.
This role requires strong organization, attention to detail, and comfort working in a fast-paced agency environment.
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Key Responsibilities
1. Campaign Execution
• Assist in planning and launching digital marketing campaigns
• Execute paid advertising campaigns (Meta, Google, TikTok)
• Monitor budgets and optimize campaign performance
• Support influencer and partnership activations
2. Social Media & Content Coordination
• Manage and schedule client social media content
• Ensure content aligns with brand positioning and campaign objectives
• Coordinate with creative team for asset production
• Community management for client accounts
3. Performance & Reporting
• Track KPIs across campaigns
• Prepare weekly and monthly performance reports
• Extract insights and propose optimizations
• Monitor competitor and industry trends
4. Client Support
• Assist in preparing presentation decks
• Attend client meetings when required
• Support campaign timelines and deliverables
• Ensure quality control before publishing
5. Analytics & Optimization
• Analyze data from Meta Ads Manager, Google Analytics, etc.
• Conduct A/B testing
• Improve conversion funnels and user journeys