Digital Marketing Executive

About Us

AGrader Learning Centre is an established tuition and enrichment chain with 19 outlets islandwide. Beyond our core education brand, we manage and grow a portfolio of brands across different industries.

Our marketing team operates at the centre of this multi-brand ecosystem — driving strategy, content, and performance across diverse audiences and business models. As our portfolio continues to expand, we are looking for a Digital Marketing Executive who is able to think strategically, execute independently, and deliver measurable results across multiple brands.

Role Objective

You will be responsible for planning, executing, and optimising digital marketing initiatives across AGrader Learning Centre and our portfolio of brands.

This role is anchored in customer journey and conversion management — requiring you to design and manage end-to-end marketing funnels across multiple brands, while driving performance through content, paid media, and data-led optimisation.

Key Responsibilities

Customer Journey & Conversion Management

• Map and optimise full-funnel customer journeys across brands — from awareness to conversion and retention

• Develop audience segmentation strategies and deploy targeted messaging at each stage of the funnel

• Build and manage marketing automation workflows, including lead nurturing sequences, trigger-based email flows, and re-engagement campaigns

• Design and optimise landing pages, EDMs, and campaign assets to improve conversion rates

• Conduct A/B testing across creatives, copy, landing pages, and CTAs

• Analyse funnel performance, identify drop-off points, and implement data-driven improvements

• Integrate paid advertising, email marketing, and content into cohesive, results-driven campaigns

Content Creation

• Plan, film, and edit video and visual content tailored to each brand’s identity and audience

• Develop structured content frameworks across websites, landing pages, EDMs, and social platforms

• Write clear, engaging copy that adapts across different brand voices and funnel stages

• Ensure consistency and quality across all published content

Paid Advertising

• Plan, execute, analyse, and optimise campaigns across:

• Google (Search, GDN, YouTube)

• Meta (Facebook, Instagram)

• TikTok

• Manage budgets and performance metrics to maximise ROI across multiple brands

• Execute retargeting and remarketing campaigns using Meta Pixel and Google tags

Job Requirements

Core Requirements

• Bachelor’s Degree in Digital Marketing, Communications, Business, or related field

• Proven hands-on experience in:

• Marketing funnel strategy

• Customer journey mapping

• Conversion optimisation

• Strong working knowledge of:

• Google Ads, Meta Ads, TikTok Ads

• Retargeting and remarketing execution

• Proficiency in analytics tools (e.g. Google Analytics 4, Ads Managers) with the ability to translate data into actionable insights

• Strong copywriting skills with the ability to adapt tone, voice, and messaging across different brands and funnel stages

Content Creation Capability

• Experience in video filming and editing (e.g. CapCut, Adobe Premiere Pro or equivalent)

• Familiarity with design tools (e.g. Canva, Adobe Creative Suite) is a plus

• Strong attention to detail and commitment to high-quality output

Good to Have

• Experience managing multiple brands or clients concurrently

• Exposure to marketing automation and email campaign setup

• Experience in education or e-commerce industries

What We Are Looking For in You

• Able to manage multiple campaigns across different brands, each with distinct audiences and positioning

• Thinks in systems and funnels, not just isolated campaigns

• Data-driven and comfortable making decisions based on performance

• Able to work independently and take ownership from planning to execution

• Detail-oriented with high standards for both content and performance

Working Arrangement

• Hybrid (2 days work-from-office per week)

• Tuesday to Saturday, 10:00am – 7:00pm (45-minute paid meal break)

• Rest days: Sunday and Monday

• Office based in the West region of Singapore

Application

Click “Apply Now” and submit your resume together with a portfolio of relevant work.
Shortlisted candidates will be contacted within 3 working days.

We look forward to hearing from you!