DIGITAL MARKETING EXECUTIVE

Key Responsibilities

1. Digital Marketing

• Plan and execute digital marketing campaigns (SEO, SEM, email, display advertising, etc.)

• Analyze performance data (Google Analytics, Meta Ads Manager, etc.) to optimize campaigns

• Manage and update company website content (e.g. product info, blogs, banners)

• Coordinate seasonal promotions, festive campaigns, and new launches online

• Align campaigns with business goals, seasonal trends, and product launches

2. E-Commerce Platform Management

• Manage and maintain the e-Commerce platforms

• Manage product listings, descriptions, pricing, and visual assets on e-Commerce platforms, and ensure up-to-date and accurate at all times

• Monitor and improve store ratings, response times, and customer satisfaction

• Create optimized content and visuals to improve product ranking and conversion rates on each platform

• Plan and manage sales forecast to achieve sales targets

• Track online sales performance and competitor activities regularly

• Coordinate with warehouse/operations team for smooth fulfilment of online orders

3. Social Media Marketing & Content Creation

• Manage social media platforms in terms of overseeing, producing and optimizing online content to augment company’s offerings and mission

• Develop and maintain a consistent content calendar across Facebook, Instagram, TikTok, Xiaohongshu, and other relevant platforms.

• Create engaging content (visuals, captions, hashtags, reels) to increase brand engagement

• Monitor community engagement, reply to comments/messages, and report feedback trends.

4. Product Images & Visual Assets

• Handle product photography and image editing

• Ensure high-quality product images for all platforms

• Maintain visual consistency across platforms and ensure images follow brand guidelines

5. Catalogue & Poster Design

• Create/edit promotional materials such as e-brochures, catalogues, and in-store posters using Canva, Photoshop, or Illustrator.

• Collaborate with sales and product teams to ensure accurate product info and visuals

• Collaborate with designers or agencies when needed for large-scale campaigns

6. Campaign Coordination

• Develop and implement digital marketing campaigns to promote new product launches, festive collections (e.g., Valentine’s, CNY, Christmas)

• Work with cross-functional teams (sales, design, supply chain) to align digital marketing with offline promotions such as atrium fairs or store activations.

Other Responsibilities

• Keep updated with industry trends in FMCG

• Stay updated with digital trends, e-commerce changes, and social media algorithms

• Evaluate/ suggest new digital tools and platforms to enhance marketing efficiency or customer engagement

• Provide regular reports on performance metrics and insights

Key Requirements

• Diploma/Degree in Marketing, Digital Media, Communications or related field

• 1-2 years of experience in digital marketing or e-commerce, preferably in FMCG. Candidates without experience are welcome to apply too as training will be provided.

• Experience with e-commerce platforms like Lazada, Shopee, Amazon, Google Ads, Meta Business Suite, and TikTok Creator Center

• Proficiency in design tools (Canva, Photoshop, Illustrator) and data tools (Google Analytics, Meta Insights)

• Strong creativity, attention to detail

• Passion for confectionery, gifting culture, and seasonal marketing

• Good communication and interpersonal skills

• Energetic, customer-oriented and able to multi-task effectively

• Well-organized and responsible with an aptitude in problem-solving

• Ability to work independently with positive attitude

• Ability to perform under pressure