Digital Marketing Executive (Chinese Marketing)

About Prizm Digital Pte Ltd

We are an award-winning global digital and social media agency with teams across multiple regions in APAC. In Singapore, we are recognized as one of the leading agencies specializing in Little Red Book (XHS) marketing, helping brands connect with Chinese and regional audiences through culturally relevant content and data-driven strategies.

Supported by a strong content and social media team based in China, we deliver integrated campaigns across WeChat, Weibo, Little Red Book (XHS), Douyin/TikTok, and other key platforms.

Our clients span across multiple industries, including TWG Tea, Bacha Coffee, FairPrice, Western Union, Nissin, and Takashimaya, among other leading regional and international brands.

We are looking for individuals who are passionate about creativity, storytelling, and digital content creation, and who are excited to work with a young, energetic team that stays ahead of the latest marketing trends.

Responsibilities

• Serve as the main point of contact for clients and manage Chinese digital marketing campaigns for brands in Singapore.

• Develop creative social media strategies and marketing initiatives targeting Chinese audiences.

• Manage and onboard clients’ WeChat and China social media accounts, and coordinate campaign execution.

• Work closely with our China-based content and execution teams to develop and produce social media content.

• Communicate clients’ brand messages effectively to Chinese-speaking audiences in Singapore and China.

• Monitor campaign performance, gather insights, and prepare reports based on campaign KPIs.

• Collaborate with clients to plan upcoming marketing activities and ensure smooth campaign delivery and reporting..

Requirements

• Degree in Marketing, Communications, Business, or a related discipline

• 0–2 years of experience in digital marketing, social media, or agency environments (fresh graduates are welcome)

• Strong familiarity with the Chinese digital ecosystem and social platforms

• Native or business-level Mandarin and fluent in English, as this role works closely with our China-based execution team and Singapore-based clients and partners

• Good understanding of Singapore’s local culture, consumer behavior, and market landscape

• Understanding of key Chinese platforms such as WeChat, Douyin, Dianping, Weibo, and Little Red Book (XHS)

• Strong written communication and storytelling skills in Chinese

• Passion for digital marketing, social media trends, and content creation

Job Type: Full-time

Benefits:

• Health insurance

• Professional development

• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Overtime pay

• Performance bonus

Experience:

• Account management: 1 year (Preferred)