Digital Marketing Executive (Content & Performance)

About the Role
To plan, create and execute digital marketing campaigns that support lead generation, brand visibility and course promotion across AKC’s channels. The role should combine content creation with performance marketing, helping AKC drive enquiries and conversions through social media, paid ads, EDMs and website content.

Responsibilities

• Create and manage social media content across relevant platforms

• Film/edit short-form video content for marketing campaigns

• Design simple social media creatives and campaign assets

• Plan and execute paid campaigns across Meta and Google

• Support SEO improvements and website content updates

• Prepare and send EDM campaigns

• Monitor campaign performance using Google Analytics and platform insights

• Track leads, engagement and conversion performance, and recommend improvements

• Work with internal stakeholders to support course marketing and brand campaigns

Requirements

• Experience in digital marketing, social media or campaign execution

• Working knowledge of Meta Ads and Google Ads

• Familiarity with Google Analytics, EDM tools and SEO basics

• Ability to create content, including simple design and video editing

• Strong copywriting and communication skills

• Able to manage multiple tasks and work independently