Digital Marketing Executive

Job Requirements

• Candidates will be required to complete a written Japanese test (approx. 30 minutes) and attend an interview in Japanese with the Japanese hiring manager.

• Minimum qualification: Diploma.

• JLPT N1 certification with strong proficiency in spoken and written Japanese (as websites and communications are primarily in Japanese).

• Minimum 3 years of relevant experience in digital marketing, with a strong focus on B2C e-commerce.

• Proven track record in web marketing and customer acquisition at executive level.

• Strong writing ability, with experience creating clear and persuasive content (e.g., email marketing).

• Excellent communication skills with the ability to collaborate effectively in a multicultural team.

• Highly self-motivated, reliable, and able to manage tasks independently with accountability.

• Proficient in MS Office, particularly Excel for data management and reporting.

• Prior experience in launching e-commerce businesses or online services.

• Hands-on skills in SEO management.

• Proficiency in Google Analytics for performance tracking and insights.

• Experience working or living overseas (preferred).

• Familiarity with CMS operations.

Job Responsibilities

• Plan, execute, and optimize web marketing campaigns focused on new customer acquisition.

• Manage hands-on activities in one or more of the following areas:

o   SEO, affiliate management, or paid advertising (for customer acquisition)

o   Email and blog content writing (for customer retention)

• Develop, implement, and recommend improvements to customer acquisition strategies.

• Analyze campaign data, monitor performance, and implement actionable improvements.

• Utilize SEO strategies, AI crawler optimization, and competitor analysis tools (advantageous).