Digital Marketing Executive

Digital Marketing Executive (Performance & Growth)

Only candidates based in Singapore will be considered.

Skinscape Clinic is a medical aesthetics clinic located at Asia Square in Singapore’s CBD. We focus on thoughtful, results-driven skin care and are building a strong digital presence across our clinic services and skincare brand.

We are looking for a digital marketing executive who is analytical, organised and proactive, with a strong interest in performance marketing and digital growth. This role focuses on campaign performance, website optimisation, and digital marketing infrastructure, rather than purely social media content creation.

Duties & Responsibilities

Performance Marketing

1. Plan, execute and optimise digital marketing campaigns across platforms such as Google Ads and Meta Ads

2. Conduct keyword research and develop SEO strategies, including planning and creating SEO-optimised content to improve website visibility

3. Monitor campaign performance and optimise based on key metrics such as CTR, CPC, conversions and cost per acquisition
   

Website & Digital Infrastructure

1. Manage and maintain company websites (clinic website and e-commerce store) using WordPress and WooCommerce

2. Implement website updates and improvements, including landing pages, blog posts and product pages

3. Ensure website content is accurate, up-to-date and optimised for conversions

4. Maintain and update the internal knowledge database used for the clinic’s AI chatbot (services, pricing, FAQs and policies)
   

Campaigns & Marketing Strategy

1. Assist in planning and executing marketing campaigns for promotions, product launches and clinic initiatives

2. Implement campaign updates across digital channels including website pages, email marketing and digital advertisements

3. Work with internal team members and external vendors to ensure smooth campaign execution

Marketing Analytics & Operations

1. Track and report key marketing metrics such as website traffic, campaign performance and enquiries generated

2. Maintain organised records of marketing campaigns, SEO activities and performance metrics

3. Manage marketing platforms and tools such as Meta Business Manager, Google Ads, Mailchimp and analytics platforms

Skills & Technical Requirements

1. Google Ads / Meta Ads or similar digital advertising platforms

2. SEO fundamentals including keyword research and on-page optimisation

3. WordPress and WooCommerce website management

4. Google Analytics or similar analytics tools

5. Excel or Google Sheets for reporting and tracking

6. Canva for basic campaign visuals

Nice to have:

1. Familiar with Asana for project management

2. Basic knowledge of HTML/CSS for simple website edits

3. Experience with Mailchimp

Qualities We Value

1. Strong command of English and good writing skills

2. Analytical mindset with attention to detail

3. Organised and able to manage multiple projects simultaneously

4. Responsible and reliable, with strong ownership of work

5. Good sense of branding and visual presentation

6. Ability to work independently and take ownership of projects from planning through execution

7. Curious, proactive and motivated to learn new tools and marketing strategies

8. Team player who communicates well with colleagues and external partners

Qualifications

1. Diploma or Degree in Marketing, Communications, Business or related fields

2. 3 to 5 years of experience in digital marketing, performance marketing or marketing analytics preferred