Digital Marketing Executive

Job Description :

• Develop and manage digital marketing for media accounts such as LinkedIn, Facebook, Instagram, YouTube and TikTok, etc. as well as designing and editing post contents


• Create monthly social media calendar to promote audience engagement


• Designing and editing social media campaigns effectively based on clear objectives, KPI, timelines and budget


• Manage CRM system to build awareness, increase followers and reach out to care audience effectively


• Manage day-to-day social media and community engagement activities including prompt communication with customers/followers and handling of feedback.


• Identify, develop and work with new innovative technologies for creative campaigns and enhance efficiency and effectiveness of marketing


• Create monthly social media reports and measure report performance of all digital marketing campaigns and assesses against goals (ROI and KPI).


• Continuously research and stay updated on emerging digital marketing trends, technologies, and best practices. Share insights and recommend innovative strategies to enhance the company's digital marketing initiatives.

Responsibilities :

• Achieving sales and business development goals by developing go-to-market strategies, cultivating leads, and managing business related tasks


• Establish and maintain strategic collaborations, search for new cooperation prospects, and cultivate links with vendors, partners, and important customers


• Research the latest in the business industry and have a strong understanding of company strength or services as well as business position to keep business competitive


• Monitoring competitor activity; analyzing market trends and tracking competitor’s activities and providing valuable inputs.


• Communicate with marketing and team to manage the corporate branding plan and strategy in accordance with the overall business goals and vision

Requirements

• Degree/diploma in social media management, marketing, or a related field.


• Experienced in social media campaigns and able to launch Facebook Ads, Google Ads and SEO/SEM.


• Preferably knowledge in website and marketing analytics tools (e.g., Google Analytics, etc.)


• Able to develop collateral and images utilizing a number of applications, apps, and resources, including short form mobile video.


• Added advantage to have knowledge of the Adobe Suite, which includes Premiere Pro, After Effects, Photoshop, Canva, and Illustrator.


• Ability to flourish with minimal guidance, be proactive, and handle uncertainty


• Proficient in Word, Excel, Outlook, and PowerPoint


• Excellent communications and interpersonal skills


• Able to work independently and meet deadlines


• An advantage to have a fair understanding of the Interior Design and Renovation industry for better understanding