Digital Marketing Executive

Job Responsible

• Plan, coordinate, and execute events, workshops, and promotional activities for the academy.


• Liaise with vendors, sponsors, and partners for event logistics, giveaways, and sponsorships.


• Manage on-site event setup, registration, and customer engagement.


• Track and report event performance, attendance, and ROI.


• Develop and distribute printed marketing collateral (flyers, posters, brochures).


• Coordinate with local media, newspapers, and outdoor advertising channels.


• Assist in branding efforts to maintain academy’s image in the local market.


• Plan and manage social media content across platforms (Instagram, TikTok, Facebook).


• Execute paid advertising campaigns on Meta Ads platforms.


• Create content (images, short videos, reels)


• Monitor and report digital campaign performance, engagement, and conversion metrics.


• Maintain website content, EDMs, and online promotions.


• Collaborate with influencers/KOLs for content creation and online promotion.


• Coordinate with internal teams (sales, operations, academy instructors) for marketing initiatives.


• Track marketing budgets and ensure campaigns are executed cost-effectively.


• Additional tasks may be assigned as and when required.

Job Requirement

• O-Level or equivalent.


• 1+ year experience in marketing, digital marketing or social media.


• Proficient in video editing and content creation.


• Familiar with social media platforms and Meta Ads.


• Good communication and organizational skills.