Digital Marketing Executive

Job Summary

We are looking for an enthusiastic marketing-oriented and internet-savvy marketing executive to develop and implement the company’s digital marketing and communications business strategy. The candidate will support product development and brand growth by managing e-commerce listings, creating compelling product photography/videography, and executing marketing strategies across retail, internet, and F&B channels.

Responsibilities

• Develop and execute digital marketing plans and strategies to drive achievement of corporate goals


• Design, produce, and manage interactive online content, including email templates, social media and promotional artworks, eDMS, digital advertisements, digital event materials, and informative videos to engage target audiences


• Plan, shoot, and edit high-quality video content and photographs to enhance brand storytelling and product visibility


• Create original digital artwork for image processing to support marketing campaigns


• Design and source attractive, current food packaging materials for new SKUs and SKU refresh projects to increase product appeal and market competitiveness


• Measure and analyze digital marketing performance using web analytics tools to optimize campaign effectiveness


• Manage e-commerce platforms to ensure accurate product listings and seamless customer experience


• Maintain and update customer database to support targeted marketing and customer relationship management


• Adapt to additional responsibilities and ad-hoc duties to meet evolving business needs

Preferred competencies and qualifications

• Diploma or degree in Marketing, Business, e-commerce, or Infocomm Technology


• Minimum two years of experience in social media or digital marketing roles


• Proficiency with digital marketing tools including social media technologies, online marketing platforms, analytics, SEO, and mobile applications


• Strong understanding of major localized social media and e-commerce platforms


• Effective communication and presentation skills


• Demonstrated responsibility, self-motivation, and resourcefulness in overcoming challenges


• Ability to work independently and collaboratively within teams


• Analytical mindset with critical thinking skills


• Experience in establishing a new division within a company