Digital Marketing Executive (Influencer & Social Media)

1. Sourcing & Liaising for KOL Collaborations

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  Influencer Strategy: Identify and connect with high-potential KOLs and influencers across TikTok, Instagram, and YouTube.


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  End-to-End Management: Execute campaigns from initial outreach and contract negotiation to final content delivery.


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  Relationship Management: Build long-term partnerships with creators and agency partners to ensure consistent brand advocacy.

2. SEO & SEM (Performance Marketing)

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  Paid Media: Manage and optimize Meta Ads (Facebook/Instagram) and Google Ads to drive traffic and conversions.


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  Organic Growth: Implement SEO best practices to improve search rankings and brand visibility.


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  Analytics & Reporting: Track key performance metrics (reach, engagement, CTR, ROI) and provide actionable optimization reports.

3. Social Media Platform Content & Posts

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  Content Creation: Plan and execute the social media calendar, ensuring a consistent and engaging brand voice.


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  Creative Collaboration: Work with creators on scripts and video production to ensure "scroll-stopping" content.


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  Market Intelligence: Stay ahead of social media algorithms and digital marketing trends.

Job Requirements

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  Education: Diploma or Degree in Marketing, Communications, or a related field.


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  Experience: 3 years of experience in digital or social media marketing, preferably within the FMCG or Retail sector.


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  Technical Skills: Proficiency in Meta Ads Manager, Google Ads, and SEO tools.


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  Design Skills (A Major Plus): Basic proficiency in Canva, Photoshop, or Illustrator to adapt visuals for digital and print (e.g., posters, banners, social posts).


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  Attributes: A strong visual and aesthetic sense, a creative mindset, and a passion for health, lifestyle, and digital storytelling.