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Digital Marketing Executive
Ma Kuang Chinese Medicine & Research Centre Pte Ltd
Full Time
Redhill, Central Region
Mid Level
Competitive
Description
- Plan and execute digital marketing campaigns across channels including Facebook, Instagram, Google, TikTok, YouTube, and other relevant platforms.
- Manage and optimize paid advertising (SEM, social ads, display ads) to achieve performance targets such as leads, conversions, and brand awareness.
- Create and manage engaging content for social media, website, and email marketing.
- Monitor and analyze campaign performance metrics and provide regular reports with insights and recommendations.
- Collaborate with internal teams and external agencies to align digital activities with overall marketing objectives.
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
- Manage company website content updates and ensure SEO best practices are implemented.
- Support in organizing online/offline marketing events and promotional activities when needed.