Digital Marketing Executive (Mother & Baby Products)

About Us
Nishin Baby is a Singapore-based mother & baby brand, bringing trusted baby care products such as diapers, wipes, and creams to parents in Singapore and Southeast Asia. We are expanding rapidly and looking for a passionate Digital Marketing Executive to join our team.

Responsibilities

• Manage and operate Xiaohongshu (RED) and other social media platforms (IG, TikTok, FB).

• Plan and execute digital campaigns, content calendars, and product promotions.

• Liaise with influencers/KOLs (especially in the parenting community) and manage collaborations.

• Create engaging content (posts, short videos, copywriting) tailored to local parents.

• Track campaign data, optimize ROI, and prepare monthly marketing reports.

• Support e-commerce channels (Shopee, Lazada, website) with digital promotions.

Your Superpowers:

• You believe babies are the world’s little miracles 🌍💫

• You can paint stories with words, photos, and videos 🎨📸

• You know how to sprinkle magic dust on Xiaohongshu, TikTok, IG 🌈

• You’re not afraid of data, because you know numbers also whisper stories 📊💭

💖 Your Mission:Bring Nishin’s love for babies to every corner of Singapore (and beyond)!
Turn diapers, wipes, and creams into moments of joy for parents.

Requirements

• Diploma or Degree in Marketing/Communications or related field.

• Min 1 year of digital marketing experience (internship included).

• Familiar with ecosystem and/or influencer marketing (Red,IG,TikTok,FB).

• Strong copywriting & communication skills in English and Chinese (to handle Chinese platforms).

• Creative, data-driven, and passionate about the mother & baby industry.

• Immediate availability is an advantage.