Digital Marketing Executive

Job Description & Requirements

Job Description

We are looking for a highly motivated, innovative and detail-oriented Digital Marketing Executive, Creative thinker who is still able to work both independently and as a part of a team.

This person directly owns the performance outcomes for our e-commerce platforms and will be responsible for overseeing the copywriting, email marketing as well as the creation of product listing across existing and future platforms.

He/She will report directly to the head of marketing. He/she is expected to work closely with the team leader to ensure that digital strategies are effectively integrated into brand marketing and paid media efforts.

Day-to-day Responsibilities:

• Plan, execute and manage digital marketing campaigns and online advertisements including web/SEO/SEM/Social media/ e-commerce sites to increase traffic and brand awareness.


• Creation of product listings and crafting of product write-ups on e-commerce platforms (Shopify, Lazada, Amazon and any other future platforms)


• Implementing Facebook and Google Ads Campaign


• Working closely with sales team to strategize campaigns for lead generation activities


• Report and/or fix any errors or bugs in online content


• Continually monitor page rank on Google, and optimize our admin page to ensure we are above the fold for all relevant keywords & search terms.

Social Media Marketing:

• Own the development of a strategic social media marketing plan across all new and existing social media channels to drive acquisition performance KPIs


• Planning of social media calendar, brainstorming ideas, content creation and execution to meet all performance objectives


• Conceptualising and creating engaging content and banners across platforms


• Track success of social media initiatives and ensure set KPIs are met by analysing key data, metrics and insights of respective digital media platforms


• Ensure quality control of the company’s relevant conversations and responses in social media and marketplaces.

Email Marketing:

• Craft compelling and results-driven email marketing and banners


• Drive initiatives to grow email database and optimize EDM objectives like open rates, click through and conversions

Requirements:

• Possess at least Diploma/Advanced/Higher/Graduate Diploma in Marketing or related fields


• At least 1-2 years proven track-record of executing high conversion social media marketing campaigns.


• Proficiency in English is a must


• Good understanding of e-commerce would be preferred.


• Knowledge of adobe Adobe Suite (preferred).


• Products Photography skills would be an added advantage.


• Able to work independently.


• Experience in using / managed the Ecommerce Platforms and Social Media Marketing.

We regret to inform you that only shortlisted candidates will be contacted.