Digital Marketing Executive (Property Lead Generation)

Digital Marketing Executive (Property Lead Generation)

We are looking for a results-driven Digital Marketing Executive to help us build a scalable lead generation system for the real estate business.

This role is focused on generating high-quality buyer and seller leads through digital channels, primarily via Facebook & Instagram advertising.

Key Responsibilities

• Plan, launch and optimise advertising campaigns on Meta Ads Manager

• Generate consistent leads for property buyers and sellers

• Test and improve ad creatives, hooks, and marketing angles

• Monitor campaign performance (CPL, CTR, conversion rates)

• Work closely with the sales team to improve lead quality and conversion

• Build and optimise simple funnels (landing pages / lead forms)

• Continuously experiment with new strategies to scale results

Requirements

• Experience running Facebook / Instagram ads (lead generation preferred)

• Strong understanding of marketing funnels (ad → lead → conversion)

• Data-driven mindset (comfortable analysing performance metrics)

• Ability to test creatives and improve results over time

• Self-driven, proactive, and results-oriented

Bonus (not required):

• Experience in real estate marketing

• Familiar with tools like GoHighLevel or landing page builders

What We Offer

• Opportunity to build and scale a high-performance lead generation system

• Direct impact on business growth (not just execution role)

• Performance-based incentives

• Fast-paced, entrepreneurial environment

NOTE

To apply, include 2 sample ad angles for property lead generation.