DIGITAL MARKETING EXECUTIVE/ SENIOR EXECUTIVE (HEALTHCARE)

Key Responsibilities

• Execute digital marketing campaigns across website, SEO, SEM, social media, email, and paid advertising

• Support patient acquisition campaigns to increase consultations and treatment inquiries

• Create healthcare-related content including educational articles, videos, doctor profiles, and patient awareness campaigns

• Manage social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube

• Monitor and optimize Google Ads, Meta Ads, and campaign performance

• Track KPIs such as lead generation, conversion rate, ROI, website traffic, and patient engagement

• Work closely with doctors, medical teams, designers, and agencies to ensure accurate and compliant healthcare messaging

• Support CRM and email marketing campaigns for patient retention and follow-up

• Ensure marketing activities comply with healthcare advertising regulations and patient privacy requirements

• Conduct market research and competitor analysis to identify growth opportunities

• Assist with website updates, SEO optimization, and online reputation management

• Prepare monthly marketing reports and campaign performance updates

Qualifications

• Bachelor’s Degree in Sales, Marketing, Business Administration, Healthcare Management, or a related field.

• Minimum 2-5 years of experience in digital marketing, healthcare marketing, or business development within the healthcare industry.

• Hands-on experience with digital marketing tools including SEO, Google Analytics, Google Ads, Meta Ads, and CRM systems.

• Good communication, coordination, and project management skills.

• Knowledge of healthcare compliance and medical advertising guidelines is an advantage.

• Self-motivated, proactive, and able to work independently.