Description
About the Company
We are a group of established healthcare brands in Singapore providing high-quality medical and dental services. Our focus is on delivering excellent patient care supported by strong operational and marketing capabilities across multiple specialties.
Location: Singapore (Ubi – 3 days/week; Orchard – 2 days/week)
Job Description
We are seeking a Digital Marketing Executive to support the planning and execution of digital marketing initiatives across a portfolio of established healthcare brands in Singapore, including International Medical Clinic (IMC), Smilefocus, and GPA Dental.
This role is responsible for driving digital engagement, supporting patient acquisition activities, and executing marketing campaigns across multiple online channels in a fast-paced, multi-brand environment.
Key Responsibilities
Digital Marketing Campaign Execution
Plan and execute digital marketing campaigns across social media, search, display, and email channels
Support end-to-end campaign execution including content creation, scheduling, publishing, and monitoring
Assist in developing campaign assets aligned with brand guidelines
Social Media & Content Management
Manage day-to-day social media operations, including content posting, scheduling, and community engagement
Create basic digital content using design tools (e.g. Canva or Adobe tools)
Support growth and engagement of social media platforms
Email Marketing & CRM Support
Assist / Execute email marketing campaigns using platforms such as Mailchimp or similar tools
Support audience segmentation, campaign scheduling, and performance tracking
Monitor and report on email campaign performance (open rate, click-through rate, etc.)
Website & Digital Assets
Support updates of website content using CMS platforms (e.g. WordPress or similar)
Assist in creation of landing pages using existing templates
Ensure digital content is updated, accurate, and aligned with campaign objectives
Video & Content Production
Support video editing and motion graphics for digital platforms
Assist in production and publishing of podcast or video content (planning, editing, coordination, and uploading)
Analytics & Reporting
Monitor campaign performance across digital channels
Prepare basic reports on key performance indicators and campaign outcomes
Provide insights and recommendations for continuous improvement
Compliance & Coordination
Ensure all marketing activities comply with Singapore MOH healthcare advertising guidelines and internal policies
Work closely with internal teams and external vendors to ensure smooth execution of campaigns
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related discipline
2–4 years of experience in digital marketing or related roles
Strong proficiency in English; additional language (Chinese preferred) is an advantage
Hands-on experience with social media platforms (Meta) and digital marketing tools (e.g. Organic / Paid Ad, Google Search etc)
Experience with email marketing tools (e.g. Mailchimp, HubSpot, or similar)
Basic design skills using tools such as Canva or Adobe Creative Suite
Exposure to video editing tools (e.g. CapCut, Adobe Premiere Pro, Final Cut Pro) is an advantage
Familiarity with CMS platforms (e.g. WordPress) is preferred
Analytical mindset with ability to interpret basic marketing performance data
Key Competencies
Strong organizational and time management skills
Attention to detail and ability to manage multiple tasks
Creative thinking with strong execution ability
Ability to work in a fast-paced, multi-brand environment
Good communication and teamwork skills
Preferred Skills / Advantageous
Familiarity with regional digital platforms (e.g. WeChat, Xiaohongshu/RED)
Experience in healthcare, medical, or regulated industries
Exposure to content marketing, video production, or podcast production
Understanding of Singapore healthcare advertising guidelines (MOH)
Benefits
Staff discounts on medical and dental services across our clinics
Exposure to established premium healthcare brands in Singapore
Structured and supportive working environment
Hybrid work arrangement across Ubi and Orchard locations
Application Instructions
Interested applicants are invited to submit their resume and portfolio (if applicable). Only shortlisted candidates will be notified.