Digital Marketing Executive / Specialist

Job Responsibilities

• Develop and execute effective and comprehensive digital marketing performance strategies, generating leads, awareness and engagement through digital channels and/or campaigns.


• Manage and optimise paid marketing campaigns on digital ad platforms like Meta, Google, TikTok, and other mobile ad networks.


• Track, analyse and report on campaign performance metrics and identify areas for improvement.


• Review and monitor monthly and yearly targets, regularly reviewing campaign performance against business targets.


• Conduct weekly and monthly metrics reporting across digital channels.


• Stay up to date on the latest digital marketing trends and technologies, and implement new strategies to maximise ROI.


• Work with team members to develop and execute strategic CRM marketing plans and strategies.

Job Requirements:

• Bachelor's degree in marketing, Business Administration, or a related field.


• At least 2 years in digital marketing with a track record of creating successful content strategies


• A strong network, including media, social influencers, and industry partners, is an asset.


• Strong creative writing and copywriting skills.


• Extensive knowledge and experience in using social and online media for marketing.