Digital Marketing Executive

We are a premium Korean confinement centre delivering luxury, hotel-style service to mothers and newborns. We are looking for a hands-on Digital Marketing Executive to grow brand awareness, generate quality enquiries, and drive room bookings through content, performance marketing, and strong guest-focused storytelling.

Key Responsibilities

Performance & Lead Generation

• Plan, launch, and optimise paid campaigns on Meta (FB/IG) and Google (Search/YouTube/Display) to generate enquiries and bookings.

• Manage budgets, targeting, creatives, A/B testing, and landing page improvements to improve CPL/CPA and conversion rates.

• Implement and maintain tracking (e.g., GA4, pixels, basic GTM) and ensure leads are captured correctly.

Content & Brand (Luxury Service Tone)

• Build and manage a content calendar aligned to key themes: facilities, suites, nursing care, testimonials, packages, promotions, and seasonal campaigns.

• Create/coordinate content (short videos, reels, photos, simple edits) using tools like Canva/CapCut, and work with external photographers/videographers when needed.

• Maintain brand voice consistent with luxury hospitality (warm, reassuring, premium).

CRM, Reviews & Partnerships

• Manage enquiry flow: follow-up sequences/EDMs/WhatsApp-first messaging support (in coordination with Sales/Guest Relations).

• Support online reputation: Google Reviews, listings, and responses (professional, empathetic service recovery tone).

• Support partnerships/referrals (e.g., maternity clinics, baby brands, parent communities) through digital campaigns and collaterals.

Reporting

• Track weekly/monthly performance: leads, conversion, booking pipeline, ROAS, top creatives, top keywords, and key learnings.

• Provide simple reports with clear next-step recommendations.

Requirements

• Diploma / Degree in Marketing, Communications, Business, or related field.

• 3 years experience in digital marketing (hospitality, premium services, healthcare, wellness, or lifestyle brands preferred).

• Comfortable running ads on Meta Ads Manager and/or Google Ads.

• Strong copywriting skills with a premium and empathetic tone (mother & baby context).

• Able to work cross-functionally with Operations/Nurses/Sales to capture real stories and translate them into marketing content.

Skills & Tools (Preferred)

Meta Ads, Google Ads, GA4, basic tracking/pixels, SEO basics, Canva, CapCut, WordPress, reporting/analytics.