Digital marketing Executive

A Digital Marketing Executive

plans, executes, and monitors online marketing campaigns to drive brand awareness, engagement, and sales

. Key responsibilities include managing social media, SEO/SEM, email campaigns, and analyzing website traffic using tools like Google Analytics to optimize performance. They require strong analytical, creative, and communication skills.

Workable

 +3

Key Responsibilities

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  Campaign Execution: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, and social media, to enhance brand presence.


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  Analytics & Reporting: Measure performance (KPIs) of digital efforts using tools like Google Analytics to evaluate ROI and provide actionable insights.


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  Content Creation: Develop and curate engaging content for social media and website platforms.


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  Market Research: Monitor industry trends, competitor activity, and consumer needs to adjust strategies.


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  Website Optimization: Manage website updates and support conversion rate optimization (CRO) initiatives.


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  Campaign Management: Coordinate with designers and external vendors to ensure timely delivery of marketing materials. Workable +8

Required Skills & Qualifications

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  Technical Knowledge: Proficiency in Google Analytics, Google Ads (SEM), SEO tools, and Content Management Systems (CMS).


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  Content Skills: Strong copywriting and creative content creation abilities.


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  Analytical Skills: Ability to analyze data and translate it into actionable marketing strategies.