Digital marketing Executive

Job Summary

Join Lynn Aesthetic, a professional company established since 1985, providing quality facial, body, and therapeutic services. Drive digital marketing initiatives to grow brand presence and customer engagement across e-commerce and social media platforms.

Responsibilities

• Plan, develop, and execute marketing strategies to increase brand awareness and customer engagement


• Develop and implement comprehensive digital marketing campaigns to enhance online presence and drive sales


• Acquire new clients through targeted marketing and business development activities


• Retain existing customers by executing effective customer engagement and loyalty programs


• Manage social media marketing efforts including content creation, scheduling, and performance analysis


• Collaborate with influencers to expand brand reach and credibility


• Oversee brand management to maintain consistent messaging and visual identity


• Manage and optimize online stores on platforms such as Lazada, Shopee, and Instagram to maximize sales


• Create engaging, SEO-optimized content for website and social media to attract and retain target audiences


• Plan, curate, and coordinate content across all social media channels to support marketing objectives


• Conceptualize and execute marketing campaigns from start to finish to meet defined goals


• Organize and manage advertising and promotional activities to support business growth


• Develop corporate partnerships to enhance marketing opportunities


• Design marketing graphics and video content to support campaigns and brand storytelling

Required competencies and certifications

• Minimum 1 to 3 years of marketing experience with demonstrated ability to work independently and take initiative


• Proficient in social media marketing and content strategy development


• Skilled in implementing and optimizing Facebook and Google Ads campaigns to improve ROI


• Experienced in using data analytics tools such as Google Analytics to measure campaign performance


• Strong written communication and organizational skills to create relevant content that generates sales opportunities


• Ability to manage projects from conceptualization through completion in a fast-paced environment

Preferred competencies and qualifications

• Experience in the Beauty or Retail industry preferred


• Experience in crafting marketing collateral and communicating through various media platforms preferred


• Diploma or Degree in Marketing, Business, Communications, or equivalent preferred

Other Information

Working Environment

• Office-based role located in Ubi


• Monday to Friday, 9am to 6pm


• Off on Saturdays, Sundays, and Public Holidays