Digital Marketing Intern

Roles & Responsibilities:

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. Our startup is a prenatal and postpartum centre that seeks to empower quintessential women in their maternal journey. The promotion of services through digital channels is a complex procedure with great potential, which becomes increasingly useful for our company.

The ideal candidate will have a passion for all things relating to marketing and technology. The candidate should be proficient in English and Chinese to manage our company’s bilingual website. He/She should be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

• Assist in developing and implementing digital marketing strategies to build strong and lasting connections with target audiences


• Manage and monitor the company’s presence across social media platforms, including Instagram, Facebook, WeChat, and Weibo


• Execute and optimize online advertising campaigns via Google Ads, Facebook, and other platforms to enhance brand visibility and awareness


• Contribute to SEO initiatives, including keyword research, image optimization, and on-page enhancements


• Create and distribute engaging content such as blogs, promotional emails, and newsletters across various digital channels


• Generate fresh, creative ideas for content marketing and ensure timely updates to the company website


• Collaborate with the team to improve the overall user experience and functionality of the company’s website


• Track and analyze digital marketing performance using tools such as Google Analytics and WebTrends, and provide actionable insights


• Stay informed of the latest digital marketing trends and adapt strategies accordingly


• Support the planning and coordination of marketing events and promotional activities

• Proven experience as a Digital Marketing Executive or in a similar role


• Strong understanding of digital marketing strategies, tools, and industry best practices


• Hands-on experience with B2C social media management, Google Ads, email marketing, and SEO/SEM campaigns


• Proficient in using web analytics platforms such as Google Analytics, WebTrends, or similar tools


• Demonstrated skills in creative content development and copywriting


• Strong analytical mindset with critical thinking and problem-solving abilities


• Excellent verbal and written communication skills, with the ability to engage effectively across all levels


• Proficiency in both English and Chinese (spoken and written) to support content and communication needs


• Minimum of a Diploma in Marketing or a related discipline


• Able to commit full-time for a minimum duration of 4 months

Benefits:

• Internship that are more than 3 months old will be entitled to 1 AL from 4th month onward

More information about My Queen:

• Website: https://www.myqueen.asia/


• My Queen was featured on Channel NewsAsia's Money Mind! 🎥Check out the video and see how we’re making a difference: https://www.youtube.com/watch?v=6mKd3pJHbV4


• Channel New Asia - Confinement centres offer more activities to promote wellbeing for new mothers