Digital Marketing Manager (Aesthetic Clinic)

Digital Marketing Manager

Job Description

We are looking for a driven and results-oriented Marketing Executive who will play a critical role in supporting the Marketing team on initiatives to ensure the brand’s objectives are met. This individual should have a strong understanding of creating and managing end-to-end marketing campaigns and will be responsible for managing the brand’s overall social strategy. The ideal candidate is a creative, detailed, and outgoing individual, with hands-on experience in event planning and an eye for beauty.

Responsibilities

• Work closely with the team to develop and execute brand & product marketing initiatives across the entire customer funnel, from awareness to conversion to retention, with the key KPI of driving revenue and engagement.


• Lead social content strategy and execution across social media channels (Facebook, Instagram, TikTok) to drive awareness, conversion, and engagement.


• Develop and manage brand community initiatives


• Assist in the creation and management of digital marketing collaterals and collaborate with the eCommerce team and agencies to ensure a smooth launch of campaigns and drive conversions through sponsored ads with a focus on leads generation.


• Write clear, compelling copy for various mediums (e.g., social media, blog posts, newsletters).


• Support the marketing team in all trade marketing activities, event planning, and execution.


• Identify and establish partnerships and engage local content creators through seeding and activation to generate reach, impressions, and engagement effectively.


• Drive meaningful brand partnerships, tie-ups, promotions, and sampling activities to enhance brand relevancy and strengthen customer engagement


• Manage relationships with internal and external stakeholders, including agencies, media partners, and external vendors, to ensure the effective execution of marketing and promotional plans.


• Stay up-to-date on industry trends to ensure content remains current and ahead of the curve on social media.


• Other ad-hoc duties as assigned.

Requirements

• A good degree or diploma in business, marketing, or a related field.


• Robust knowledge and proficiency in social and digital marketing, with prior experience in spearheading and managing social media campaigns.


• Experience in event management and knowledge of digital marketing will be an advantage.


• Preferably 1 –2 years of experience in the FMCG / beauty industry.


• Strong proficiency in English (both written and spoken) required, with copywriting skills a plus.


• Passionate about social media and staying up-to-date with the latest trends and innovations.


• Preferably with experience or interest in photography and video editing.


• Familiarity with the usage of WordPress & creation of blog content is advantageous.


• Meticulous with strong attention to detail.


• Results-oriented, resourceful, and able to work independently and with teams in a fast-paced environment.


• Strong aesthetic flair, and preferably with basic skills in Adobe Illustrator