Digital Marketing Manager (Chinese Digital Channels)

Company Overview

TSS is dedicated to delivering timely, user-loved apps with excellence. We foster passion, innovation, teamwork, and continuous improvement to create engaging digital experiences that set industry standards.

Job Summary

Lead and manage digital marketing campaigns across Chinese digital platforms to drive brand engagement and customer acquisition through strategic content and advertising initiatives.

Responsibilities

• Plan and execute digital marketing campaigns on platforms such as WeChat, Xiaohongshu (RED), Douyin, and Weibo to engage target audiences effectively


• Manage social media accounts by developing content calendars and publishing schedules in Simplified Chinese


• Develop and implement content marketing strategies tailored to Chinese-speaking digital audiences


• Optimize digital advertising campaigns by tracking performance metrics and analyzing ROI to enhance effectiveness


• Collaborate with designers and content creators to produce compelling marketing materials aligned with campaign goals


• Monitor market trends and competitor activities within Chinese digital channels to inform strategy adjustments


• Manage partnerships with key opinion leaders (KOLs), influencers, and media platforms to amplify campaign reach


• Analyze digital analytics data and prepare detailed performance reports for management review


• Drive lead generation and customer acquisition through targeted digital marketing efforts

Required competencies and certifications

• Bachelor’s degree in Marketing, Business, Communications, or related field


• Minimum 3 years of experience in digital marketing, with hands-on management of campaigns on WeChat, Xiaohongshu, Douyin, or Weibo


• Proficient in Chinese copywriting and content planning using Simplified Chinese


• Experienced in using digital advertising and analytics tools to optimize campaign performance


• Ability to independently manage end-to-end marketing campaigns


• Knowledgeable about the digital marketing landscape in Singapore and China

Preferred competencies and qualifications

• Experience collaborating with KOLs and managing influencer marketing campaigns


• Skills in SEO/SEM and performance marketing techniques


• Basic knowledge of design or video editing