Description
§ Develop and execute integrated digital marketing strategies across Singapore, Malaysia,and Indonesia
§ Oversee both Digital and Offline marketing budgets, ensuring effective allocation and optimization of marketing spend across all channels and markets
§ Manage relationships with external marketing agencies, media partners, and vendors,including briefing, performance monitoring, and cost efficiency evaluation
§ Lead performance marketing initiatives across digital channels including paid media,search, social media, and content marketing
§ Develop and manage localized marketing content strategies, including localized language campaigns and market-specific messaging
§ Design and optimize customer acquisition funnels and multi-channel growth strategies across key markets the Group operates in
§ Develop and implement a scalable Digital Marketing Ecosystem to support the Group’s portfolio of brands across multiple products and/or business units
§ Establish marketing analytics frameworks to track campaign performance, customer acquisition metrics, and return on marketing investment (ROMI)
§ Coordinate with internal stakeholders across Singapore, Malaysia, and Indonesia to ensure alignment of brand strategy and execution
§ Identify opportunities to improve marketing effectiveness, digital tools, and operational efficiency across the Group’s marketing activities
Thisrole has regional responsibility across Southeast Asia and requires both strategic oversight and hands-on execution across multi-market marketing operations.