Description
We are seeking a Digital Marketing Manager to join a fast-growing fintech business in Singapore. The role is ideal for a data-driven marketing professional with a passion for digital channels, growth strategies, and customer engagement. You will be responsible for planning, executing, and optimizing digital marketing campaigns to drive user acquisition, retention, and brand awareness.
Key Responsibilities:
Develop and execute digital marketing strategies across paid, owned, and earned channels (SEM, social media, email, content marketing, display, etc.)
Plan and manage performance marketing campaigns to drive acquisition, conversion, and retention
Analyze campaign performance, website analytics, and other KPIs to optimize marketing efforts and report insights to stakeholders
Collaborate with cross-functional teams including product, design, and operations to align marketing initiatives with business objectives
Manage the marketing budget efficiently and oversee third-party agencies or vendors as needed
Stay up-to-date with digital marketing trends, tools, and best practices in fintech and financial services
Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field
4-7 years of experience in digital marketing, preferably in fintech, financial services, or tech
Strong experience in paid media, SEO/SEM, email marketing, and analytics
Proficient with digital marketing tools (Google Ads, Facebook Ads Manager, Google Analytics, CRM, marketing automation platforms)
Data-driven mindset with strong analytical and problem-solving skills
Excellent communication and project management skills
What We Offer:
Opportunity to work in a fast-growing, innovative fintech environment
Exposure to cutting-edge digital marketing strategies and technology
Collaborative, high-performing culture with room for career growth
Only shortlisted candidates will be responded to, therefore if you do not receive a response
within 14 days please accept this as notification that you have not been shortlisted.
EA License No: 11C5502 | Registration ID: R1982454