Digital Marketing Manager
Private Advertiser
Description
About the role
You will serve as the Project Lead for our Entertainment Info App, driving the new vision and strategic direction of a premier digital ecosystem. As a core leader, you will be responsible for scaling our presence and optimizing the user experience at the intersection of data-driven strategy and K-Pop culture.
Key responsibilities
Plan, implement, and optimize digital marketing campaigns across multiple channels including social media, search engines, and in-app promotions to increase app downloads, active users, and retention rates
Develop engaging and relevant content tailored to K-pop audiences, including posts, articles, short-form videos, and interactive content
Produce and edit videos for platforms such as Instagram Reels and TikTok using tools such as Canva and CapCut
Design eye-catching visuals and marketing materials for digital campaigns, ensuring consistency across all platforms and touchpoints
Develop and introduce new branding concepts and campaign motifs to strengthen brand identity and maintain brand guidelines
Manage and grow the app's social media presence by planning content calendars, engaging with users, monitoring trends, and responding to community interactions
Track, analyze, and report on campaign performance using analytics tools and provide actionable insights to improve ROI and user engagement
Execute performance marketing initiatives, including paid ads, influencer collaborations, and partnership campaigns to drive downloads and expand the user base
Stay updated on K-pop trends, fandom behaviors, and viral content to create timely campaigns and foster strong community engagement
Work closely with product, design, and development teams to align marketing strategies with app features, updates, and user experience improvements
Optimize app store listings, including visuals, descriptions, and keywords, to improve visibility and conversion rates
Identify and collaborate with K-pop influencers, fan communities, and strategic partners to amplify brand reach and credibility
Manage marketing budgets effectively, ensuring optimal allocation of resources across campaigns and channels
Lead and mentor a team of interns to curate, edit, and manage high-quality content that aligns with our brand and resonates with fans
About you
Skilled in content creation, including short-form videos (Reels, TikTok) using Canva and CapCut
Strong visual design sense and creative campaign development
Experience in branding, including developing and maintaining brand identity
Ability to create engaging, trend-driven content for K-pop audiences
Strong social media management and community engagement skills
Experience in user acquisition, performance marketing, and influencer partnerships
Strategic thinker with a balance of creativity and analytical skills
Strong data analysis and performance optimization capabilities
Excellent stakeholder and cross-functional collaboration skills
Skilled in digital marketing tools (social media, SEO/SEM, analytics, ASO)