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Digital Marketing Manager

Shopee

Full Time Singapore Mid Level Competitive
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Description

The Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.


About the Team:


This role will serve as the key bridge between brands, production agencies, and internal cross-functional teams to deliver impactful, commercially successful livestream campaigns. 


Job Description:



Brand Liaison & Commercial Alignment



  • Serve as the main point of contact for brand partners regarding livestream initiatives

  • Understand brand objectives (traffic, sales, new launches, visibility, etc.) and translate them into executable livestream plans

  • Align expectations on deliverables, timelines, budgets, and performance targets

  • Provide recommendations on livestream format, mechanics, and promotional strategy based on commercial goal.


End-to-End Project Management



  • Lead livestream planning from brief to post-campaign review

  • Develop and manage timelines, workplans, and stakeholder coordination

  • Ensure all milestones are met across creative, technical, and operational workstreams

  • Identify risks early and proactively resolve bottlenecks


Production & Agency Coordination



  • Work closely with external production agencies on creative direction, show flow, scripts, set-up, and technical execution

  • Ensure production quality meets brand standards and platform best practices

  • Align on host selection, run-of-show, and promotional materials

  • Oversee on-ground/live execution when required


Cross Functional Collaboration



  • Coordinate with internal teams (e.g., Commercial, Marketing, Operations, Campaign, Tech) to ensure seamless execution

  • Align livestream mechanics with inventory planning, pricing strategy, and campaign visibility

  • Ensure internal stakeholders are updated on progress and performance


Performance Tracking & Optimization



  • Track key performance metrics (e.g., GMV, conversion rate, viewership, engagement)

  • Conduct post-mortem reviews with brands and internal teams

  • Recommend optimizations to improve future livestream outcomes



Requirements:



  • 3–5 years of experience in project management, marketing, account management, or related roles

  • Strong stakeholder management and coordination skills

  • Ability to understand and interpret brand commercial objectives

  • Highly organized with strong attention to detail

  • Excellent communication and presentation skills

About Shopee

Description pending