Digital Marketing Manager

We are looking for a dynamic and hands-on Marketing Manager with ACLP certification and adult training experience to lead our marketing initiatives and support the development and delivery of training programmes for SMEs.

• Develop and execute marketing strategies to generate leads and increase course enrolments


• Plan and manage digital marketing campaigns across WhatsApp, email and social media


• Create marketing content for workshops, training programmes, events and business solutions


• Organise and promote seminars, workshops and SME networking events


• Build partnerships with trade associations, training providers and business communities


• Conduct previews, workshops and adult-learning programmes


• Develop training materials, presentation slides, lesson plans and learner activities


• Support course development, assessment and programme administration


• Monitor campaign performance and prepare regular reports


• Work closely with the management, sales, training and creative teams

• Diploma or Degree in Marketing, Business, Communications or a related discipline


• 
  Advanced Certificate in Learning and Performance (ACLP) or equivalent adult-education qualification


• Experience conducting adult training, workshops or corporate programmes


• At least 3 years of relevant marketing experience


• Strong understanding of digital marketing, social media and lead generation


• Good presentation, facilitation and communication skills


• Able to develop training content and engage adult learners effectively


• Comfortable using AI tools, marketing automation and WhatsApp marketing solutions


• Resourceful, organised and able to manage multiple projects


• Experience working with SMEs, training providers or WSQ programmes will be an advantage

• Courseware and curriculum development


• WSQ training or assessment


• Marketing of professional training programmes


• Event and workshop management


• AI, automation, WhatsApp, TikTok or digital transformation solutions

• Opportunity to work with SME owners and business leaders


• Exposure to AI, automation and digital transformation projects


• Opportunities to conduct workshops and training programmes


• Supportive and fast-growing business environment


• Salary commensurate with experience and capabilities